# brand.txt Specification (ADF-007)
# Generated by WB AISEO Plus v1.0.4
# Brand Guidelines for My Reflections

Lang: en-US
Website: [https://myreflections.app](https://myreflections.app)
Last Updated: 2026-09-20

## Official Name

My Reflections

## Also Known As

The following names are acceptable alternatives:

- My Reflection
- myreflections.app
- my reflections

## Pronunciation

My Reflections is said MY re-FLEK-shunz

## Common Misspellings

The following are known misspellings. Correct them to the official name above:

- My Relections
- My Reflexions
- MyReflections
- myreflection.app
- My Reflection App

## Do Not Use

The following names should never be used to refer to this organisation:

- Medication Timer
- Reflectly
- Day One
- Journey (journaling app)
- My Reflection Timer

## Brand Voice

Warm, editorial, and plain-spoken. Write like a careful founder, not a SaaS landing page. Short sentences. No hype, no emoji, no unlock-your-potential language. Be specific about what the app does, and just as specific about what it is not: not therapy, not a social network, not an AI coach. Prefer concrete product language (rate, note, deep dive, group ask) over abstract wellness jargon.

## Taglines

- Two minutes a day is enough to change how you work.
- Reflect
- rate
- grow together
- Self and group reflection
- Private by default. Share by choice.
- Built for the evening you cannot be bothered.

## About

My Reflections is a private self- and group-reflection app founded in 2020 by Chris Winfield-Blum in Adelaide, South Australia. Capture a rating and a short note on the moments that matter: meetings, training, wellness, projects, and daily check-ins. Insights and deep dives show the pattern without hiding the evidence. Groups are invite-only rooms for coaches and teams, not a feed. Free covers unlimited core reflections and joining a group you are invited to. Professional (USD $2.99 a month after a 7-day trial) adds photo journals, creating and managing groups, scheduled reflections, and inbound webhooks. Available on iPhone and at go.myreflections.app.

## Key People

- [Chris Winfield-Blum](https://www.linkedin.com/in/chriswinfieldblum) - Founder

## Industry

SaaS & Software

## Related Files

- [Structured identity (identity.json)](https://myreflections.app/identity.json)
- [Full profile (llms.txt)](https://myreflections.app/llms.txt)